Full-Suspension

The Optic 2 SRAM is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 SRAM sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

If you're looking for a bike that is a little bit XC and a little bit rock n' roll, look no further than the Hei Hei. Our Race Light 6061 Aluminum frame has been perfectly designed to be fast and strong. A 120mm fork keeps things controlled on the front end while the rear shock provides 100mm of travel and keeps the back end in check. A 12-speed drivetrain is the perfect complement to powerful hydraulic disc brakes and keeps the Hei Hei at the forefront of the most-wanted aluminum XC steeds. KONA 6061 ALUMINUM Kona 7005 and 6061 Aluminum alloys are used extensively throughout our fleet of mountain and asphalt bicycles. A tough, durable, light alloy, both Kona 7005 and 6061 deliver fantastic, reliable performance that lasts for thousands of rides. Much of our 7005/6061 tubing is butted and/or formed, meaning the tubing's wall thickness can be increased or decreased, as well as shaped, so we can fine-tune a particular frame's strength and ride characteristics depending on its intended application. INTERNAL HEADSET Bearing cups are actually pressed into the frame and are easily removable. An internal headset also reduces stack height, so the height of the stem and bars are more adjustable, giving the rider the best fit possible. TAPERED HEAD TUBE More girth at the bottom of the head tube better distributes shock force, prolonging the bearing life of the headset itself and eliminating brake shudder, while providing confident steering performance. The inherent strength of its triangular design also means a stronger steering position and improved balance, giving the rider more control in rough terrain. A zero-stack, tapered head tube also puts strength where the load is going—into the lower headset cup—maximizing bearing durability where it's needed. TUBELESS COMPATIBLE RIMS Tubeless rims allow for tires with more puncture resistance; the ability to run lower tire pressure, which provides better tire grip on the trail; lower rolling resistance; and weight savings over traditional tube and tire systems. 12x148mm AXLE 12x142mm, 12x148 and 12x157 rear axle standards provide two major advantages to the Kona rider: the 12mm diameter of the rear axle provides the rear hub and frame with a stiff interface, while the 142/148/157mm outer diameter of the hub allows the wheel to be quickly and properly positioned in the frame before the rear axle is inserted. For 2017, you'll see the 12x148 Boost standard in the mix. Boost spacing provides more tire clearance at the chainstay yoke, while the rear wheel is stiffer and more durable relative to a 12x142 thru-axle. FUSE INDEPENDENT SUSPENSION The Fuse Independent Suspension is designed to be as lightweight and efficient as possible, oriented specifically for the demands of the modern XC trail rider. Like all of our suspension platforms, the Fuse IS is designed around a single pivot with a predictable leverage ratio for a responsive, snappy feel. Built for our Hei Hei platform, the frame features a seat stay that relies on small degrees of frame flex rather than a pivot at the seat and chainstay junction. The result is an efficient, laterally stiff suspension system that takes weight savings to a new level.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

The Process 134 CR is one of our best-selling machines for so many reasons: it's a carbon-framed bike that won't destroy your wallet, it features a workhorse Shimano groupset, and it's good at all the things. Easy on the ups, fun on the downs. Playful? Yep, that too. KONA CARBON Designed to be lightweight and built to demanding standards. Carbon fiber has long been praised for its weight and strength, but rather than chase grams, we place our efforts on the performance that is possible when the right high-modulus fibers are in the right places. Our designers work very closely with our manufacturer to ensure there is no compromise to the desired ride characteristics, durability and – finally – weight stipulations that we expect from our bikes. INTERNAL HEADSET Bearing cups are actually pressed into the frame and are easily removable. An internal headset also reduces stack height, so the height of the stem and bars are more adjustable, giving the rider the best fit possible. TAPERED HEAD TUBE More girth at the bottom of the head tube better distributes shock force, prolonging the bearing life of the headset itself and eliminating brake shudder, while providing confident steering performance. The inherent strength of its triangular design also means a stronger steering position and improved balance, giving the rider more control in rough terrain. A zero-stack, tapered head tube also puts strength where the load is going—into the lower headset cup—maximizing bearing durability where it's needed. TUBELESS COMPATIBLE RIMS Tubeless rims allow for tires with more puncture resistance; the ability to run lower tire pressure, which provides better tire grip on the trail; lower rolling resistance; and weight savings over traditional tube and tire systems. 12x148mm AXLE 12x142mm, 12x148 and 12x157 rear axle standards provide two major advantages to the Kona rider: the 12mm diameter of the rear axle provides the rear hub and frame with a stiff interface, while the 142/148/157mm outer diameter of the hub allows the wheel to be quickly and properly positioned in the frame before the rear axle is inserted. For 2017, you'll see the 12x148 Boost standard in the mix. Boost spacing provides more tire clearance at the chainstay yoke, while the rear wheel is stiffer and more durable relative to a 12x142 thru-axle. BEAMER INDEPENDENT SUSPENSION Built to be off-the-top progressive, Beamer Independent Suspension helps the bike to stay higher in the travel and recover from hits more quickly. The Operators are instilled with what our product managers like to call "pure shock movement," whereby the shock is protected from side load. Designed to be highly tuneable and extremely durable, the Beamer IS is our version of greased lightning.

You want a nice bike, but you've been hesitating to pull the trigger. What's the right amount of travel? How can you be sure you're getting great value? How do you know this bike is the only bike you'll need? Because you gotta trust the Process, that's why. The Process 134 DL 29 is thoughtfully put together to ensure every box is checked and strikes a perfect balance between price, performance, and an easy upgrade path.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.